About

You may wonder if the unboxing experience matter. What will you like more: A product reaching your doorstep packed in a generic box, or attractive packaging?

The product in both types of packaging may be the same, but both of them get different responses. Attractive packaging changes the perception of a product and the brand almost completely.

According to a study from 2013, attractive packaging can stimulate the reward-seeking response areas of the brain, resulting in the excitement in the customer about the product. Plain packaging, on the other hand, invokes very little response.

There are several benefits that you can get by giving your customers a great unboxing experience. Some of those benefits are worth discussing in this article.

You can tell your brand story

You are going to express yourself in a convincing way to get your customers on board. Fortunately, the unboxing experience is there is to help you leverage that opportunity. The fact of the matter is that unboxing experience is more than just making your products look good. It is a way to craft your brand’s narrative, which is something that can help your business in the long-term.

It drives customer loyalty

A loyal customer is going to be your most valuable asset in your e-commerce business. If you want to win over your customer, you are going to have to acquire their loyalty towards your brand. For that purpose, you will have to make sure that the last impression of your business is as good as the first impression. Product delivery is the last point of content that your customers have with your business. The benefit that your business can get with this last point of contact is worth a significant amount of effort involved in improving unboxing experience. Don’t worry. Strategizing this effort will make it less difficult.

An opportunity to go viral

Improving the unboxing experience can indeed get expensive. There is no doubt about it. The idea of putting together a great unboxing experience only to cheer up a household doesn’t seem a cost-effective approach. Fortunately, it’s the age of social media where everything that seems a bit unconventional tends to go viral. You may have seen unboxing videos. Most of them are unsponsored. It means that if your product packaging has a great unboxing experience to offer along with the quality, you are more likely to get a boost in product orders.

Excited influencers

If you want to promote your product among a wider audience, you are going to have to get help from influencers. The rise of social media has resulted in many people establishing channels and social profiles where they upload unboxing videos. Many of those channels have a fan-following in significant numbers. Getting those influencers to make a video of the unboxing process of your product can help you reach a bigger audience, which can amplify the prospects of your product being sold more.